Exclusive Unveiling of Proton S70 Sedan Production Model: Camo-Free, Bodykit-Less, but Featuring LED Projector Headlights

The highly anticipated Proton S70 sedan, previously codenamed as the "S50," has recently made another public appearance, thanks to images submitted by an anonymous paultan.org reader. In these new images, two units of the C-segment sedan have been spotted without the bodykit, providing a glimpse of a potential lower trim variant of the S70. However, these vehicles still showcase a notable feature – LED projector headlights, adding a touch of sophistication to the design. It's worth mentioning that the Proton X90 SUV utilizes LED reflector headlamps, highlighting the distinction between the two models.

While the bodykit may have been omitted in these sightings, these units retain the two-tone, machined finished alloy wheels that were previously seen on the camouflaged test cars. This design element adds a touch of elegance to the S70's appearance.

The decision to name this model the S70 aligns with Proton's strategy to position it in the C-segment, distinguishing it from the B-segment Persona. Drawing parallels with Proton's SUV models, the "-70" suffix corresponds with the C-segment X70, while the X50 falls into the B-segment category.

In a previous article published in May, we speculated on the S70's name, favoring it over the S50. The Geely Emgrand, the basis for the S70, is equipped with a 1.5-liter naturally aspirated four-cylinder engine generating 114 PS and 147 Nm of torque in China. However, the S70's shared BMA platform with the Proton X50 opens the possibility of utilizing the 1.5-liter turbocharged three-cylinder engine from the B-segment SUV.

Proton has historically positioned its models in a way that they compete with cars from the segment below. For example, the Toyota Vios starts at RM90,000 and goes up to RM95,000, while the Honda City ranges from RM85,000 to RM110,000, including a hybrid variant. Considering that the previous Preve, which the S70 succeeds, had a starting price of RM70,000, it's plausible that the S70 will be priced in this ballpark. However, with its anticipated debut in November, the exact pricing will be unveiled in due time.

Stay tuned for more updates on the Proton S70 as it approaches its official launch, offering a unique blend of style and performance in the C-segment sedan category. The future looks bright for Proton's latest addition to its impressive lineup of vehicles.