Proton's New Sedan Model S70 Launched, Open For Booking!

In a momentous event for the Malaysian automotive industry, Proton has officially launched its latest sedan model, the Proton S70. This launch marks a significant addition to Proton's lineup and sets the stage for a new chapter in the nation's automotive history. The Proton S70 is the first sedan model introduced by the company since the launch of the Persona in August 2016, and it carries with it a promise of innovation, safety, and a commitment to the legacy of Proton.

In this in-depth article, we will delve into the details of the Proton S70, its key features, and the significance of its launch. We will also explore the broader context of Proton's collaboration with Geely and its future plans in the rapidly evolving automotive industry.

The Proton S70: A New Milestone

The Proton S70 is not just another addition to the Proton family; it represents a milestone in the company's history. Officially unveiled in Tanjung Malim, Malaysia, the S70 is the result of Proton's dedication to innovation and the development of vehicles that meet the evolving needs of consumers. With this sedan, Proton aims to recapture the family sedan market, which has been previously led by models like the Proton Wira, Waja, and Prevé.

"Intelligence that Evolves"

The Proton S70 is introduced with the slogan "Intelligence that Evolves." This slogan reflects the company's commitment to offering intelligent and adaptable features to its customers. Dr. Li Chunrong, the CEO of Proton, unveiled the Proton S70 with this slogan, emphasizing the forward-thinking nature of this new addition to the Proton lineup.

Cutting-Edge Features

The Proton S70 comes equipped with cutting-edge features that set it apart in the highly competitive automotive market. One of the standout features is its intelligent safety technology, ensuring the safety of both the driver and passengers. This technology encompasses various safety systems, including adaptive driver assistance and collision avoidance systems.

Additionally, the Proton S70 boasts an efficient 1.5-liter turbocharged engine paired with a dual-clutch transmission. This combination promises a dynamic and enjoyable driving experience while maintaining fuel efficiency, a balance that many modern consumers seek in a sedan.

Open For Booking

With the official launch of the Proton S70, Proton is opening its doors to prospective buyers. Customers can now make reservations for this exciting new sedan, with a booking fee of RM500. This step not only allows consumers to secure their future Proton S70 but also signifies the company's confidence in the vehicle's appeal and the anticipation of a positive response from both existing and new Proton enthusiasts.

A Remarkable Launch Event

The launch of the Proton S70 was a remarkable event held in Tanjung Malim. The occasion was graced by the presence of key figures from the Malaysian automotive industry, underlining the significance of the launch.

Datuk Hairil Yahri Yaacob, the Secretary-General of the Ministry of Investment, Trade, and Industry (MITI), was one of the distinguished guests at the event. His participation demonstrated the government's support for Proton's endeavors and the importance of the automotive industry in Malaysia's economic landscape.

The launch event was also attended by Tan Sri Syed Faisal Albar, the Chairman of Proton, and Dr. Li Chunrong, the CEO of Proton. Their presence highlighted the strategic importance of the Proton S70 in the company's vision and its role in the revitalization of Proton's legacy.

Proton's Collaboration with Geely

The Proton S70 is the fourth Proton model developed in collaboration with Geely, a renowned Chinese automotive manufacturer. This collaboration has proven to be a significant driver of innovation and success for Proton in recent years. It signifies a new era of growth and competitiveness for the Malaysian automotive industry.

The partnership between Proton and Geely began with the introduction of the Proton X70, which marked the start of a series of joint projects. Subsequently, the Proton X50 and Proton X90, which incorporated mild hybrid technology, were introduced to the market. The Proton S70 is the latest addition to this collaborative effort, and it is the second new model offered in the same year, following in the footsteps of the Proton X90.

This partnership is not only about the introduction of new models but also about sharing technology and knowledge. Geely's expertise has played a vital role in enhancing the quality and features of Proton vehicles, making them competitive in both domestic and international markets.

Pre-Launch Customer Previews

Prior to the official launch of the Proton S70, Proton organized pre-launch customer previews in several major states in Malaysia. These previews allowed the public to get up close and personal with the Proton S70, explore its features, and experience the vehicle firsthand. Such previews are essential in building anticipation and generating interest among potential buyers.

The Previews also serve as a testament to Proton's commitment to engaging with its customer base and incorporating their feedback into the final product. This approach ensures that the Proton S70 is not just a car designed by the company but a vehicle that meets the preferences and requirements of its intended audience.

Investment in Tanjung Malim

Proton's commitment to the automotive industry is further underscored by its significant investments in Tanjung Malim. Since 2019, Proton has invested over RM1.8 billion in upgrading its facilities in the region. These investments have led to the establishment of new engine assembly lines, state-of-the-art panel stamping workshops, and modern assembly lines.

These developments are a testament to Proton's vision of making Tanjung Malim and the Automotive High Technology Valley (AHTV) a national automotive hub. By upgrading its facilities and expanding its capabilities, Proton aims to further enhance its manufacturing processes and develop a broader range of vehicles. This expansion includes an emphasis on new energy vehicles (NEVs) and electric vehicles (EVs), reflecting Proton's forward-looking approach to the automotive market.

The Road Ahead

The launch of the Proton S70 marks a pivotal moment in Proton's history. With its intelligent features, safety technology, and collaboration with Geely, Proton is poised to take the Malaysian automotive industry to new heights. The company's investments in Tanjung Malim also signal its commitment to remaining a leader in the automotive sector and embracing the trends in sustainable and electric vehicles.

The Proton S70 is not just a car; it is a symbol of Proton's evolution and its determination to continue serving its loyal customer base while attracting new buyers. As the automotive industry evolves, Proton is ready to meet the challenges and opportunities that lie ahead.

In conclusion, the Proton S70's launch is not only an exciting moment for the company but also a significant development for Malaysia's automotive industry. With innovation, collaboration, and a vision for the future, Proton is well-positioned to make its mark and contribute to the nation's automotive legacy. The Proton S70 is a testament to Proton's commitment to excellence and its dedication to evolving with the times, providing intelligent solutions for the modern driver. is a prominent online automotive platform, revolutionizing the way Malaysians connect with their desired vehicles. Specializing in the two automotive giants of Malaysia, Proton and Perodua, offers an extensive range of services tailored to the needs of car enthusiasts and buyers alike. With a user-friendly interface and comprehensive listings, the platform serves as a one-stop destination for individuals seeking information, reviews, and seamless transactions for Proton and Perodua vehicles. Boasting a wealth of expertise in the automotive industry, has emerged as a trusted source for reliable and up-to-date information on these beloved Malaysian car brands.

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